Marketing Expert Releases 5 Step Guide To Pr Success For Small Business Owners-3u8813

With an increasing number of small businesses opening in the greater Sydney area, focusing on product and customer service is no longer sufficient. Small business owners need to engage with a variety of promotional activities in order to be competitive, according to a Sydney marketing centre. To aid small business owners in their promotional activities, the Sydney Small Business Centre has recently released a short five-step guide for public relations. According to the Centre, public relations is a part of marketing that is all about promoting a business or product without having to pay for it, and includes press releases, trade shows, conferences, seminars and events. The Centre says there are five steps small business owners need to take in order to achieve success with their public relations. 1.Understand the reasons for PR The Centre says that the best way for a business owner to get started on their PR strategy is by answering these three questions: What are you trying to say? What are you trying to achieve? What is the result you want? Answering these three questions is important to give yourself a clear idea of why PR is being undertaken, and will also guide where and how it is done. The Centre also recommends that small business owners keep the following axiom in mind when executing their own PR strategies: Who do you want to want you? And why should they want to? 2.Know the customer Knowing the target customer of a business is one of the most important parts of a businesses marketing strategy, and its no different for PR. Business owners need to know what their customers are watching, reading and listening to, as well as the websites they go to and the things theyre interested in. Knowing this will help business owners make the most of their PR efforts and focus them on the appropriate forms of media. 3.Dont just wait for things to happen PR isnt going to work by sending out a media release and then sitting by the phone waiting for ABC Radio to call. The best way to get coverage is by understanding where news should be placed, sending it to the right person and chasing them up. Business owners cant rest on their laurels PR is all about identifying the right opportunities and actively pursuing them. 4.Be newsworthy When business owners are writing something to promote their business they need to make sure it is newsworthy in one of the following respects: Timing if it happened today its news, but if it happened last month, then itll be tough to get any coverage at all. Significance does what youre saying affect a number of people or your industry? Prominence famous people get in the news. If you break your arm then its wont be on the front page, but if Julia Gillard does, its newsworthy. Human interest anything that appeals to the emotions, like a new baby elephant at the zoo or an enthralling journey. 5.Always think about the big picture PR is all about being active and getting a business name out there through as many different mediums as possible. Business owners need to keep the big picture in mind and make sure their PR strategy involves active engagement with a variety of media. About the Author: Taking Advantage Of Student Accommodation While Staying In London By: Stam Bett – Many people who wish to visit London are unaware of the options that are open to them in terms of accommodation. Tags: Breath New Life Into Your Enclosures By: aqeel javeed – Discount Screening Inc., specializes in the repairing and re-screening of all types of screened enclosures. 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